Content Marketing may take up a lot of your time, but it’s a form of marketing that pays off over and over again, year after year.
Creating content isn’t only about marketing, but also about educating and engaging your audience, too.
Content Marketing is also a simple concept to understand and implement for marketing success.
Follow the five steps below to content marketing success.
1. Have a Website for Your Content
You want to drive all traffic to your website. Any content you put anywhere should drive traffic to your website. It doesn’t matter if you have a bricks and mortar business or a strictly online business. Driving traffic to your website will ultimately drive traffic into your store to buy or to purchase off your website.
2. Create Optimized Content in Multiple Formats
The content that you create should be, as mentioned previously, engaging, and work to educate your audience about your products or services.
Repurpose content into different formats to stretch the life of any content that you create. Some ideas are blog posts and articles, both on and off your website, short reports, eBooks, videos, podcasts and more are all types of content that you should produce and promote for effective content marketing.
3. Build Your Email List
The key to successful content marketing is building your email list. Use content to build your email list by writing keyword-rich content to attract your target audience to your website and directing them to sign up for your email list.
Once they sign up for your email list, you can market your other content to them, educating and engaging with them. You’ll be encouraging them to purchase your products and/or services. This will be easier because they’ve given you permission to market to them.
4. Use Social Media
Add clickable buttons in your content so people can also share your content to their social media networks. This gives you an opportunity to attract the friends of your audience so that you can build a larger following.
Finally, simply keep repeating the above throughout the marketing cycle. If you plan in advance the content that you want to create for every product or service that you’re marketing, using a publication calendar or editorial calendar will make easier to create content on a regular basis. Content marketing that is educational and engaging gets the results that you desire.
5. Organize and Keep Track
When you start to create more content, whether it’s for social media or your blog, you should also keep them organized.
Another way to organize and keep track is to use a spreadsheet. The spreadsheet should contain data for keywords, social media platforms, list names and publication dates.
But you don’t have to create one, since I’ve done that work for you!