If you’ve been doing the same thing in terms of marketing and not getting the results you thought you would get, then you may need to probably revamp your marketing plan.
As technology changes, so do marketing methods and needs. In fact, every time you create a new campaign you should be revamping your plan based off the metrics from the last marketing campaign.
Check The Metrics
Depending on your marketing campaigns, you’ll need to watch your metrics. The important factor is to look at the numbers and make some changes if something is not working after a month. When something is “off”, it’s a sign to take a good look at your metrics, study what isn’t working and replace it with better content or images.
Adjust and Make Changes
If something isn’t working, revamp your marketing plan again. Change your sales page headline if it’s not converting. Try different words to encourage purchasing. Ensure that the technology is working. If you have a lot of traffic but no sales, it’s likely a tech issue.
The 80/20 Rule
Not only will 20 percent of your work lead to 80 percent of your sales, it’s also true that 80 percent of your product is usually purchased by 20 percent of your audience. That’s just a statistical anomaly that has been proven to be true over and over again. Focus your campaigns to clients who have already purchased and move them through your product funnel for a quick boost in sales.
Look for New Opportunities
Be open to new ideas, new technology and a new way of thinking. Imagine how many business owners are really upset that they did not get into blogging and online marketing a lot sooner. Stay on top of technology that affects your niche to avoid trying to sell outdated and old products and services to your audience.
With marketing, persistence is the key. Write a blog post as often as possible at least 2 times a month. Send out more than five announcements about your new products or services to your audience. Send the announcements out in a variety of ways, too.
Be consistent on every marketing channel that you join, whether it’s your blog, social media marketing, and more. Don’t post once then give up. Keep on marketing to different channels and platforms. If you know where most of your audience hangs out, be sure to post there often.
Some marketing you do may not work every time. Some will work spectacularly one time, bringing in many sales. Then next time you try it, it may not work. Don’t be discouraged!
Just try new things because sometimes you discover something that works so great that it actually works every single time.