One of the best ways to promote your product, sale or service is to have a Sales Landing Page page.
Why would you need to have a Sales Landing Page? Because a sales landing page is specifically designed to have your visitor take a single action. Usually, button to click such as: “Buy Now” , “Book Now”, or “Consult Now”, button.
Your sales landing page is a page dedicated for your promotion. It should avoid any distractions, such as navigation menus, or sidebars.
Your Sales Landing Page should be ATTRACTIVE and CAPTURES their ATTENTION
Address their Pain Points
When writing the content for your sales page, you’ll want to address their specific problem. Mention the problems that may be getting them stuck in their marketing journey. Maybe it’s technology and advertising digitally. Or they don’t know how to get traffic to their site.
You also want to add a solution along with a gentle persuasive message on how you can help get it fixed. At this point you’ll then introduce to them your product or service.
Get in Touch with Email Marketing
One of the ways to direct people to your landing page is through email marketing. This is why many marketers will emphasize to build your list. You’ve heard the saying, “the money is in the list”. It’s true! You will want to start collecting email addresses for those readers who stop by and visited your site. Send your subscribers email when it’s time for you to promote your specials along with the link to your sales landing page.
Another way to start building your list, is through social media. When you post your blog or write an article, make sure you have a link that directs your readers to your website.
Another option is through a blog. Write a blog about an upcoming product, launch, sale or promotion.
Add a Call to Action (aka CTA) button that may say “learn more”, in your blog, that leads the readers to your sales landing page.
Give them a FREE Offer
One last example would be to have a free offer in your website’s sidebar or in a blog content. A free offer that you can entice your readers with in exchange for their email address. An example of a free offer would be a downloadable eBook, cheat sheets, checklists, etc.
With the free offer, you can add your readers to a specific mailing list you’ve established in your email service provider.
Send Welcome Email Series
If you have an email or autoresponder service, send your subscribers a Welcome series email and continue to share great valuable content and tips every week. In this way, you stay in touch with your prospects and start developing relationships with them. Eventually, as you form relationships with your new subscribers, you can direct them to your sales landing page to introduce them to your product or service.
If you plan on creating the landing pages yourself, I would recommend OptimizePress. I have been using OptimizePress for about 3 years now. OptimizePress is a one-time payment. You buy it once and if you want to continue to get support services, you renew your subscription for a nominal fee.
Hope the brief information was helpful and if you have any questions leave a comment or use my contact page here.
If you are interested in learning more about how to Turbo Charge your leads, I’ve got a free ebook that you can download for free. In it, your free Ebook download will help you understand sales funnels, landing pages and some of the digital tools to use! Learn more by clicking here.