Link-Building Strategy Checklist

If you do the same things over and over again it’s likely that you’ve developed a checklist. Many business people use checklists – from the builder who built your house, to the realtor who sold it to you, to the lawyer who handled the closing.

checklist clipboard Monark virtual servicesChecklists are essential parts of doing business even if you’ve done something over and over again. It’s the one way to ensure that something isn’t overlooked.

When you embark on building a website and implementing a link-building strategy, it helps to have a workable checklist. This checklist for beginners. Over time, you might need to revise from this list which will change, depending on your needs, current trends and technology.

It’s important to know your audience, before you start.  So be sure to make it about your audience or customer. Speak and understand their language. I want to include an article about link-building from SEMrush.  They have powerful tools that will help you along with reading a few of their blogs.  Provide outbound links yourself to those who provide quality content relevant to your audience. Here are some other ways to link-building strategies:

Use Social Media

Know where your audience hangs out and go there! – Look in LinkedIn, Facebook, Twitter, Pinterest, or others. Create full profiles and participate by commenting intelligently on discussions and adding new discussions. Also use your social media accounts to promote all your content, products and or services.

Get Listed on Relevant Local Sites

It really doesn’t matter if your business is locally or naturally focused. However, getting listed on locally focused sites will help get more relevant links as well as more business. Check out Yahoo, Google, the Chamber of Commerce and other locally focused organizations to ensure that you are listed. In some cases you may get to list your business free or you’ll need to pay, so research each one for relevance and site rank, so that you can determine if it’s worth it or not.

Create a  Newsletter

Whether it goes out weekly or monthly isn’t the point. Ensure that it’s very useful to your audience and something they want to share. By sharing it, they create a link to your site; by being relevant your newsletter becomes an authoritative piece of content that will get a lot of buzz.

Add Social Share Buttons

Seems simple, but you’d be surprised at how many people forget such a simple thing. If you use WordPress it’s easy to add social media buttons. There are many plugins that are available for free.

Invite Guest Bloggers

Guest blogging is great for relevant websites with high quality content.  Today, it’s still a good idea to engage in guest blogging on relevant, authoritative sites by contributing excellent, useful, relevant and well-written content. Your bio will create a link back to your site and the authority of the site will determine how well it boosts your ranking.

Comment Intelligently on Relevant Blogs and Social Media Sites

You already know that commenting is powerful, but you may not realize that even if you get a “no follow” link it’s still relevant and a good link to get back to your site. You never know when someone will read your comment and want to find you so that they can purchase your products or services.

Create Content Consistently

It shouldn’t have to be said, but remember to create relevant content that is well produced in many different formats from articles, to blogs, to infographics, to videos, white papers and more. If you are creating share-worthy content on a regular basis, you’ll get even more links back to your site organically than you thought possible.

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Finally, you can enter contests, become a social media source to help increase the number of links you have coming into your site. The important thing to do is to ensure that everything you do has links to relevant and interesting content that your audience will find useful, informative and most importantly as natural as possible.

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