According to data specialists, the average attention span of most people is about eight seconds.
Trying to capture your audience’s attention online is a problem because you have to get your message across within the eight second time frame.
You have to shorten your marketing content or do something new every 8-seconds to continue to grab their attention again.
Breaking it Down
- What are your objectives?
- What is the underling goal that your business needs to accomplish? Include an objective from each sector of your business.
- What are your goals? (in terms of measurable results).
- What are your strategies? Describe for each of the goals, in one or two points, tasks that will be completed to meet each objective.
When you answer each question, try to do so with only one or two sentences. The idea is to keep it short and to the point. If you can’t keep it to the point now, it will be hard for you to do so when you’re creating your marketing campaign.
Things to Remember
- You can focus on one objective at a time.
- You can focus on one goal at a time.
- You can choose one strategy at a time.
You can make a list of each and create a series of advertisements that fit together to answer the first list of objectives and goals that you created.
Start with only one objective. Get one completed, launched, and measured before moving on to the next. Then watch your metrics to measure which are based on your clear and specific goals. This way you can ensure that you are on the right track and gauge how you’re keeping the attention of your audience.
Once you have everything organized, it will be a lot easier to follow and succeed in marketing to people with short attention spans.
You’re going to find that using this method will help market to all sorts of people, whether they have short attention spans or not. It’s probably better to assume that 99.9 percent of your audience has a short attention span and work from there.