Do you need a landing page?

ad for website

Are you a business owner and have a website? Do you have a special promotion coming up? Are you only blogging about it or advertising it on your website?

Did you know that one of the best ways to promote your product, sale or service is to have a specific page focusing on the special you have coming up or promoting?  It’s called a Sales Landing Page.

Why do you need one? Because a landing page is specifically designed to have your visitor take a single action. Whether it’s to click your Buy Now button or Consult Now button.

Your sales landing page is a page dedicated for your promotion. It should not have any distractions, such as navigation menus, or sidebars.

It should be attractive and captures their attention.  You’ll want to address their specific problem plus have a solution along with a gentle persuasive message on how you can help get it fixed. You’ll then introduce to them your product or service.

One of the ways to direct people to your landing page is through email marketing. Send your subscribers email when it’s time for you to promote your specials along with the link to your sales landing page.

Another option is through a blog. Write a blog about an upcoming product, launch, sale or promotion. Get them excited and add your link for the sales landing page. Or add a CTA button that may say “learn more” which leads the reader to your landing page.

One last example would be to have a lead magnet in your website’s sidebar or in a blog content. With the lead magnet, you can add your readers to a specific list. If you have an email or autoresponder service, get them on a Welcome series email and share great valuable content and tips.  Eventually, as you form relationships with your new subscribers, you can direct them to your landing page.

If you plan on creating the landing pages yourself, I would recommend OptimizePress. I have been using OptimizePress for about 3 years now.  There is a fee but guess what? It’s a ONE TIME FLAT FEE. It’s none of that – “you have to pay monthly payments!” No Way!

I try to use tech tools that will get the job done, easy to learn, and have a flat-fee period. The other reason I use OptimizePress is if you plan on creating courses and need a membership site created, well it’s included! No need to get another plugin or sign up for a different tech tool.

Well, that’s it for now about landing pages. Hope the brief information was helpful and if you have any questions leave a comment or use my contact page here.

 Ebook for Turbo Charge Your LeadsGrab your FREE Ebook Here and learn more about Turbo Charging Your Leads to Sales!

Why content marketing is important and a good investment for your business

content marketing

Did you know that content marketing is one of the best investment you can add in your business?  Although content marketing may take up a lot of your time, the fact is, it’s an inexpensive form of marketing that pays off over and over again, year after year.

Creating content isn’t only about marketing, but also about educating and engaging your audience, too.

Content marketing is also a simple concept to understand and implement for marketing success. Follow the five steps to content marketing success.

1. Have a Website for Your Content

You want to drive all traffic to your website. Any content you put anywhere should drive traffic to your website. It doesn’t matter if you have a bricks and mortar business or a strictly online business. Driving traffic to your website will ultimately drive traffic into your store to buy or to purchase off your website.

2. Create Optimized Content in Multiple Formats

The content that you create should be, as mentioned previously, engaging, and work to educate your audience about your products or services.

Repurpose content into different formats to stretch the life of any content that you create. Some ideas are blog posts and articles, both on and off your website, short reports, eBooks, videos, podcasts and more are all types of content that you should produce and promote for effective content marketing.

3. Build Your Email List

The key to successful content marketing is building your email list. Use content to build your email list by writing keyword-rich content to attract your target audience to your website and directing them to sign up for your email list.

Once they sign up for your email list, you can market your other content to them, educating and engaging with them and encouraging them to purchase your products and/or services. This will be easier because they’ve given you permission to market to them.

4. Use Social Media

Social media is a great way to market your content in a way that your audience can share with others. Share all your content on social media, including your blog posts, articles and more.

Add clickable buttons in your content so people can also share your content to their social media networks. This gives you an opportunity to attract the friends of your audience so that you can build a larger following.

Finally, simply keep repeating the above throughout the marketing cycle. If you plan out in advance the content that you want to create for every product or service that you’re marketing, using a publication calendar or editorial calendar, it will be easier to create effective content on a regular basis – content that is educational, engaging and gets the results that you desire.

5.  Organize and Keep Track

When you start to create more content, whether it’s for social media or your blog, you should also keep them organized.  One of the ways to do this is to use a spreadsheet. The spreadsheet should contain data for keywords, social media platforms, list names and dates.  But you don’t have to create one, since I’ve done that work for you! If you’d like a free spreadsheet, ready to be filled and done-for-you, just click below!

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Stay organized and use this free spreadsheet!      

Grab your copy of Content Editorial Calendar by CLICKING HERE.


How to Market to People with Short Attention Spans

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According to data specialists, the average attention span of most people in public is about eight seconds.

Trying to capture your audience’s attention online is a problem because you have to get your message across within the eight second time frame.

Since you only have eight seconds, you have to shorten your marketing content or do something new every 8-seconds to continue to grab their attention again.

Break it Down

  • What are your objectives?
  • What is the underling goal that your business needs to accomplish? Include an objective from each sector of your business.
  • What are your goals? (in terms of measurable results).
  • What are your strategies? Describe for each of the goals, in one or two points, tasks that will be completed to meet each objective.

When you answer each question, try to do so with only one or two sentences. The idea is to keep it short and to the point. If you can’t keep it to the point now, it will be hard for you to do so when you’re creating your marketing campaign.

Things to Remember

  • You can focus on one objective at a time.
  •  You can focus on one goal at a time.
  • You can choose one strategy at a time.

You can make a list of each and create a series of advertisements that all fit together to answer the first list of objectives and goals that you created.

Start with only one objective. Get one completed, launched, and measured before moving on to the next. In this way you can ensure that you are on the right track and gauge how you’re keeping the attention of your audience by the metrics you are choosing to measure, which are based on your clear and specific goals.

Once you have everything organized, it will be a lot easier to follow and succeed in marketing to people with short attention spans.

You’re going to find that using this method will help market to all sorts of people, whether they have short attention spans or not. It’s probably better to assume that 99.9 percent of your audience has a short attention span and work from there.

Selling Your Products Online

How Can You Sell More Products Online? Since the objective of any business is to make money, online store owners know that the more products they sell, the more money they can make. The most common question we hear are, “How can I sell more of my products online?” Here are several tips that will …

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9 Reasons to Host Live Events or Webinars

microphone, apple keyboard, apple iPhone

Why You Should Host Live Events Today, more entrepreneurs and coaches are conducting live events to provide personalize interaction by using webinars or tele-seminars to grow awareness to their brands.  Although some of you are already offering e-books, white papers, and free reports, you might want to include other venues and resources to attract your target market …

Read more9 Reasons to Host Live Events or Webinars