Link-Building Strategy Checklist

cobweb with people for internet

If you do the same things over and over again it’s likely that you’ve developed a checklist. Many business people use checklists – from the builder who built your house, to the realtor who sold it to you, to the lawyer who handled the closing.

checklist clipboard Monark virtual servicesChecklists are essential parts of doing business even if you’ve done something over and over again. It’s the one way to ensure that something isn’t overlooked.

When you embark on building a website and implementing a link-building strategy, it helps to have a workable checklist. This checklist for beginners. Over time, you might need to revise from this list which will change, depending on your needs, current trends and technology.

It’s important to know your audience, before you start.  So be sure to make it about your audience or customer. Speak and understand their language. I want to include an article about link-building from SEMrush.  They have powerful tools that will help you along with reading a few of their blogs.  Provide outbound links yourself to those who provide quality content relevant to your audience. Here are some other ways to link-building strategies:

Use Social Media

Know where your audience hangs out and go there! – Look in LinkedIn, Facebook, Twitter, Pinterest, or others. Create full profiles and participate by commenting intelligently on discussions and adding new discussions. Also use your social media accounts to promote all your content, products and or services.

Get Listed on Relevant Local Sites

It really doesn’t matter if your business is locally or naturally focused. However, getting listed on locally focused sites will help get more relevant links as well as more business. Check out Yahoo, Google, the Chamber of Commerce and other locally focused organizations to ensure that you are listed. In some cases you may get to list your business free or you’ll need to pay, so research each one for relevance and site rank, so that you can determine if it’s worth it or not.

Create a  Newsletter

Whether it goes out weekly or monthly isn’t the point. Ensure that it’s very useful to your audience and something they want to share. By sharing it, they create a link to your site; by being relevant your newsletter becomes an authoritative piece of content that will get a lot of buzz.

Add Social Share Buttons

Seems simple, but you’d be surprised at how many people forget such a simple thing. If you use WordPress it’s easy to add social media buttons. There are many plugins that are available for free.

Invite Guest Bloggers

Guest blogging is great for relevant websites with high quality content.  Today, it’s still a good idea to engage in guest blogging on relevant, authoritative sites by contributing excellent, useful, relevant and well-written content. Your bio will create a link back to your site and the authority of the site will determine how well it boosts your ranking.

Comment Intelligently on Relevant Blogs and Social Media Sites

You already know that commenting is powerful, but you may not realize that even if you get a “no follow” link it’s still relevant and a good link to get back to your site. You never know when someone will read your comment and want to find you so that they can purchase your products or services.

Create Content Consistently

It shouldn’t have to be said, but remember to create relevant content that is well produced in many different formats from articles, to blogs, to infographics, to videos, white papers and more. If you are creating share-worthy content on a regular basis, you’ll get even more links back to your site organically than you thought possible.

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Finally, you can enter contests, become a social media source to help increase the number of links you have coming into your site. The important thing to do is to ensure that everything you do has links to relevant and interesting content that your audience will find useful, informative and most importantly as natural as possible.

Speak The Language of Your Target Audience

who, what, where speak your target audience language

It’s absolutely essential to speak the language of your target market, in order to write an effective sales page. If you can manage this, it will resonate with your audience and they’ll listen to your message. If you write in the wrong language, your audience will be turned off and click away.

Write the Way You Talk

How you should write for your audience depends on your audience. There is only one truly universal rule, and that is you need to write in a conversational tone.  Write as if you are talking to a friend in person.

If your writing is stiff and formal, no one will want to read it. It should read like a good friend talking to you.

But be careful that you don’t sound too casual. “Too casual” means you’re using slang, using too many idioms, writing in a language that might be offensive or inappropriate, or using Internet abbreviations like “lol.” You should also make sure you don’t have any spelling, grammar, or usage mistakes.

Learn Your Audience’s Language

The first step in learning your audience’s language is to know exactly who your audience is. Research your target market and create an audience profile that includes whatever data you can discover about them.

To learn your audience’s language, connect with them and listen to them. Pay especially close attention to the words they usethat are related to your products or services.

For example, if you’re using the word “online entrepreneur” but your audience generally says “Internet businessperson,” the latter is what you should use for your sales page. Try to imitate the cadence, phrasing, word choice, and dialect they use.  Avoid industry blogs and websites. Look for the voices of your genuine audience members speaking.

Social Media

Social media is probably the best way to passively learn your audience’s language. Look at what your audience posts on social media. Join Facebook groups where your audience is talking. Search hashtags related to your business on Twitter and read tweets.

You can be more proactive by starting discussions among followers of your page or in groups. Ask a question, ask for opinions, give your opinion and ask for ideas, put a call out for tips, and so on.

Interviews

Conduct interviews with your target market. The purpose of these interviews doesn’t have to be just to hear how they talk. You can use them for other marketing purposes, such as to getting feedback on a product or ask them about the problems they’re facing.

Even though it’s not the main purpose of your interview, it’s a great way to experience firsthand how your audience talks.

Face-to-Face Encounters

Take advantage of any face-to-face encounters you have with your target market and listen to how they talk. After the conversation, reflect back on it and jot down some notes on anything in particular that you remember.

Your Competitors

Check out your competitors’ sales pages to see how they talk to your audience. You should only do this if the particular competitor is successful. Make sure they’re actually selling their product and that they have an engaged audience.

You may already have an idea about how your audience speaks, but use objective data garnered from the above sources. You need to know for sure, and you might learn something surprising.

Did this blog post help? If you would like to learn more or need help with landing pages, find out more here. Get a free ebook that explains it further in details, click this link:  Turbo Charge Your Landing Page

9 Tips to Share Your Website on Social Media

share your content on social media

Sharing content on Social Media sites is a great way to make your website more accessible to your audience.  The most popular social media platforms to share your content to are: Facebook, Twitter and LinkedIn.

However, it also depends on where your target audience are using the most.  Are they hanging out in Facebook groups?  Do they engage in LinkedIn or re-pin in Pinterest? If you’re an Etsy shop, you probably would want to use Pinterest or Instagram. Both of these uses image-friendly platform.

It’s also important to put a “Call to Action” button,  at the end of blog posts and that you want your audience to share. Your ” Call to Action” could be to share your link to any number of social media platforms. Sometimes, they are also an “opt-in”, to get people to subscribe to your newsletters.  But this post is about sharing content to various social media platforms.

Here are nine tips on how to share your blogs and updates to the social media platforms you use:

1. Add Share Buttons – Depending on the technology you use on your website, you should add the right share buttons on every page and blog post on your website. If you use WordPress, you can download a free plugin called “Social Pug”.  Tip: Click here for a step-by-step instructions on how to add the “Social Pug” plugin to your WordPress website.

2. Use Images and Videos -People like sharing images and videos with others. If your content has images and video, it will be that more likely to be shared by your audience. People love looking at images.  Do make sure that the images and videos are relevant and useful too.

3. Add Feature Images That Make Sense – When you share something on social media, make sure that you also use the right technology that forces the featured images to go with the shares and that they’re the right size, too.

4. Update the Content Frequently  – The more frequently you update the content on your website, the more opportunity your audience has to share. You’re not going to get many shares when the content is old, especially if your topic is about technical how-to’s.  You can always go back to an older post and update with new information as needed.  Or write a brand new blog about it.

5. Add Follow Buttons – Let readers follow you on your own social media sites, where you will also add the content links so they can be reminded to go see your information and share it for you, too.

6. Use RSS Feeds – Really Simple Syndication or Rich Site Summary (depending on who you talk to) is an easy way to offer your readers to be able to read your blog along with other blogs. This works well for people who like to organize all the blogs they read into one spot. Your site visitors can use something like feedly.com to organize their feeds for reading.

Link to feedly – http://feedly.com/#discover

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7. Share Content through Email – When someone signs up for your email list, it’s a good chance for you to send them information about updates to your website. Make the emails easy to share as well. Always ask your readers to share. In your email footers, add your social media links there to so they can follow your updates!

8. Allow Commenting –  For some business owners, they are afraid of opening up comments on their blogs and articles but the truth is, people will trust you more if they can be allowed to leave a comment. Plus, if they can comment and you can comment back, it will create engagement that encourages sharing.

9. Automate It – There are plugins and apps that help you share your blog posts automatically with all your social media accounts. This is one of the best ways to automate when it comes to encouraging sharing via social media.

 

Content Marketing Success

review marketing plan

Content Marketing may take up a lot of your time, but it’s a form of marketing that pays off over and over again, year after year.

Creating content isn’t only about marketing, but also about educating and engaging your audience, too.

Content Marketing is also a simple concept to understand and implement for marketing success.

Follow the five steps below to content marketing success.

1. Have a Website for Your Content

You want to drive all traffic to your website. Any content you put anywhere should drive traffic to your website. It doesn’t matter if you have a bricks and mortar business or a strictly online business. Driving traffic to your website will ultimately drive traffic into your store to buy or to purchase off your website.

2. Create Optimized Content in Multiple Formats

The content that you create should be, as mentioned previously, engaging, and work to educate your audience about your products or services.

Repurpose content into different formats to stretch the life of any content that you create. Some ideas are blog posts and articles, both on and off your website, short reports, eBooks, videos, podcasts and more are all types of content that you should produce and promote for effective content marketing.

3. Build Your Email List

The key to successful content marketing is building your email list. Use content to build your email list by writing keyword-rich content to attract your target audience to your website and directing them to sign up for your email list.

Once they sign up for your email list, you can market your other content to them, educating and engaging with them.  You’ll be encouraging them to purchase your products and/or services. This will be easier because they’ve given you permission to market to them.

4. Use Social Media

Social media is a great way to market your content in a way that your audience can share with others. Share all your content on social media, including your blog posts, articles and more.

social media icons for content marketingAdd clickable buttons in your content so people can also share your content to their social media networks. This gives you an opportunity to attract the friends of your audience so that you can build a larger following.

Finally, simply keep repeating the above throughout the marketing cycle. If you plan in advance the content that you want to create for every product or service that you’re marketing, using a publication calendar or editorial calendar will make easier to create  content on a regular basis.   Content marketing that is educational and engaging gets the results that you desire.

5.  Organize and Keep Track

When you start to create more content, whether it’s for social media or your blog, you should also keep them organized.

Another way to organize and keep track is to use a spreadsheet. The spreadsheet should contain data for keywords, social media platforms, list names and publication dates.

But you don’t have to create one, since I’ve done that work for you!

How to Market to People with Short Attention Spans

using internet on iPad

According to data specialists, the average attention span of most people is about eight seconds.

Trying to capture your audience’s attention online is a problem because you have to get your message across within the eight second time frame.

You have to shorten your marketing content or do something new every 8-seconds to continue to grab their attention again.

Breaking it Down

  • What are your objectives?
  • What is the underling goal that your business needs to accomplish? Include an objective from each sector of your business.
  • What are your goals? (in terms of measurable results).
  • What are your strategies? Describe for each of the goals, in one or two points, tasks that will be completed to meet each objective.

When you answer each question, try to do so with only one or two sentences. The idea is to keep it short and to the point. If you can’t keep it to the point now, it will be hard for you to do so when you’re creating your marketing campaign.

Things to Remember

  • You can focus on one objective at a time.
  •  You can focus on one goal at a time.
  • You can choose one strategy at a time.

You can make a list of each and create a series of advertisements that fit together to answer the first list of objectives and goals that you created.

Start with only one objective. Get one completed, launched, and measured before moving on to the next.  Then watch your metrics to measure which are based on your clear and specific goals. This way you can ensure that you are on the right track and gauge how you’re keeping the attention of your audience.

Once you have everything organized, it will be a lot easier to follow and succeed in marketing to people with short attention spans.

You’re going to find that using this method will help market to all sorts of people, whether they have short attention spans or not. It’s probably better to assume that 99.9 percent of your audience has a short attention span and work from there.

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9 Reasons to Host Live Events or Webinars

microphone, apple keyboard, apple iPhone

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