Are you a business owner and have a website? Do you have a special promotion coming up? Are you only blogging about it or advertising it on your website?
Did you know that one of the best ways to promote your product, sale or service is to have a specific page focusing on the special you have coming up or promoting? It’s called a Sales Landing Page.
Why do you need one? Because a landing page is specifically designed to have your visitor take a single action. Whether it’s to click your Buy Now button or Consult Now button.
Your sales landing page is a page dedicated for your promotion. It should not have any distractions, such as navigation menus, or sidebars.
It should be attractive and captures their attention. You’ll want to address their specific problem plus have a solution along with a gentle persuasive message on how you can help get it fixed. You’ll then introduce to them your product or service.
One of the ways to direct people to your landing page is through email marketing. Send your subscribers email when it’s time for you to promote your specials along with the link to your sales landing page.
Another option is through a blog. Write a blog about an upcoming product, launch, sale or promotion. Get them excited and add your link for the sales landing page. Or add a CTA button that may say “learn more” which leads the reader to your landing page.
One last example would be to have a lead magnet in your website’s sidebar or in a blog content. With the lead magnet, you can add your readers to a specific list. If you have an email or autoresponder service, get them on a Welcome series email and share great valuable content and tips. Eventually, as you form relationships with your new subscribers, you can direct them to your landing page.
If you plan on creating the landing pages yourself, I would recommend OptimizePress. I have been using OptimizePress for about 3 years now. There is a fee but guess what? It’s a ONE TIME FLAT FEE. It’s none of that – “you have to pay monthly payments!” No Way!
I try to use tech tools that will get the job done, easy to learn, and have a flat-fee period. The other reason I use OptimizePress is if you plan on creating courses and need a membership site created, well it’s included! No need to get another plugin or sign up for a different tech tool.
Well, that’s it for now about landing pages. Hope the brief information was helpful and if you have any questions leave a comment or use my contact page here.