Best Practice Using Keywords

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Regardless of the methods you choose to promote your business online you need to utilize the best practice using keywords as an important part of marketing. Even if you’re running pay per click (PPC) campaigns, content marketing, or engaging in social media marketing, keywords are important elements to consider.

Let’s assume that you have created a list of relevant keywords that are highly searched for, but delivered poor results for searchers.  What  you need to do next is learn how to use them correctly to improve your page rank and get more business.  Regardless of what type of marketing you use, there are right and wrong ways to use keywords. Having good keywords in your marketing campaigns shows that you’ve taken the best practice using keyword research correctly.

Keyword Optimization

If you know the right way to optimize for that specific keyword or keyword phrase then you can easily take over ranking for that word. Optimized keywords are placed correctly as titles, headers, sub headlines and anchor text.

Relevant Keywords That Fit the Content

monark virtual services  You can’t force a good keyword to fit your niche. During the research process you should avoid any keywords that just wouldn’t make sense.  You want to create content that keywords naturally fit into without looking as if you are “stuffing the keywords” into existing content whether or not the content provides any value to the customer. Make sense?

Don’t Stuff Keyword

You don’t want more than 2 percent of your article to be made up of any one keyword or keyword phrases. In fact, using any keyword or keyword phrases more than three times including the anchor text, headlines and sub headlines might be too much. Make sure the text flows by reading it out loud.

Don’t Use the Same Keywords

Keyword research is an ongoing proposition. Starting with a hundred keywords is a good idea but you want to eventually work your way into using thousands of keywords and keyword phrases. You don’t want to only rank for one set of keywords.  You want to rank for many different sets of keywords that are relevant to your audience, your products and services.

Use Keyword Research Tools

There are different digital tools to use when conducting your keyword research.  Some are free and some are paid services to get premium results. To begin with, you can start with Google and type in the search box. Use one word or a long-tail keyword.  Moz and Keyword Tool are popular tools to use when beginning your research.

Whichever research tool you utilize, use your best judgment when it comes to keyword usage.  If a competitive keyword is not relevant to your niche or audience, don’t use it.   You know your audience best which will help you use keywords correctly when it comes to marketing.

Promote with Sales Landing Page

sales landing page

One of the best ways to promote your product or service is to have a Sales Landing Page.

Why would you need to have a Sales Landing Page? Because a sales landing page is specifically designed to have your visitor take a single action. Usually, button to click such as: “Buy Now” , “Book Now”, or “Consult Now”.

Your sales landing page is a page dedicated for your promotion. It should avoid any distractions, such as navigation menus, or sidebars.

Your Sales Landing Page should be ATTRACTIVE and CAPTURES their ATTENTION

Address their Pain Points

When writing the content for your sales page, you’ll want to address their specific problem. Mention the problems that may be getting them stuck in their marketing journey. Maybe it’s technology or advertising digitally.  Or they don’t know how to get traffic to their site.

You also want to add a solution along with a gentle persuasive message on how you can help get it fixed.

Get in Touch with Email Marketing

One of the ways to direct people to your landing page is through email marketing.  This is why many marketers will emphasize to build your list.  You’ve heard the saying, “the money is in the list”.  It’s

You will want to start collecting email addresses for those readers who stop by and visited your site.  Stay in touch and send your subscribers email occasionally.  Then, when it’s time for you to promote your specials let them know and add the link to your sales landing page.

Social Media

Utilize the power of advertising using social media.  Add your events to social media and direct people to your page.

Write Blogs

Another option is through a blog. When you write your blog article, make sure you have a link that directs your readers to your page. Let them know about an upcoming product, launch, sale or promotion.

Add a Call to Action (aka CTA) button that says “learn more”, in your blog, which also leads the readers to your sales landing page.

Give them a FREE Offer

Provide a free offer in your website’s sidebar or in a blog content.  An example of a free offer would be a downloadable eBook, cheat sheets, checklists, etc. With the free offer, you can add your readers to a specific mailing list.

Send Welcome Email Series

If you have an email or autoresponder service, send your subscribers a series of emails and continue to share great valuable content and tips every week.  This way, you stay in touch with your prospects and start developing relationships with them.  Eventually, as you form relationships with your new subscribers, you can direct them to your sales landing page to introduce them to your product or service.

If you plan on creating the landing pages yourself, I would recommend OptimizePress. I have been using OptimizePress for about 3 years now.  OptimizePress is a one-time payment. You buy it once and if you want to continue to get support services, you renew your subscription for a nominal fee.

Hope the brief information was helpful and if you have any questions leave a comment or use my contact page here.

Ebook Cover Turbo charge your leads

 

If you are interested in learning more about how to Turbo Charge your leads, I’ve got a free ebook that you can download for free.  In it, your free Ebook download will help you understand sales funnels, landing pages and some of the digital tools to use! Learn more by clicking here.

Content Marketing Success

review marketing plan

Content Marketing may take up a lot of your time, but it’s a form of marketing that pays off over and over again, year after year.

Creating content isn’t only about marketing, but also about educating and engaging your audience, too.

Content Marketing is also a simple concept to understand and implement for marketing success.

Follow the five steps below to content marketing success.

1. Have a Website for Your Content

You want to drive all traffic to your website. Any content you put anywhere should drive traffic to your website. It doesn’t matter if you have a bricks and mortar business or a strictly online business. Driving traffic to your website will ultimately drive traffic into your store to buy or to purchase off your website.

2. Create Optimized Content in Multiple Formats

The content that you create should be, as mentioned previously, engaging, and work to educate your audience about your products or services.

Repurpose content into different formats to stretch the life of any content that you create. Some ideas are blog posts and articles, both on and off your website, short reports, eBooks, videos, podcasts and more are all types of content that you should produce and promote for effective content marketing.

3. Build Your Email List

The key to successful content marketing is building your email list. Use content to build your email list by writing keyword-rich content to attract your target audience to your website and directing them to sign up for your email list.

Once they sign up for your email list, you can market your other content to them, educating and engaging with them.  You’ll be encouraging them to purchase your products and/or services. This will be easier because they’ve given you permission to market to them.

4. Use Social Media

Social media is a great way to market your content in a way that your audience can share with others. Share all your content on social media, including your blog posts, articles and more.

social media icons for content marketingAdd clickable buttons in your content so people can also share your content to their social media networks. This gives you an opportunity to attract the friends of your audience so that you can build a larger following.

Finally, simply keep repeating the above throughout the marketing cycle. If you plan in advance the content that you want to create for every product or service that you’re marketing, using a publication calendar or editorial calendar will make easier to create  content on a regular basis.   Content marketing that is educational and engaging gets the results that you desire.

5.  Organize and Keep Track

When you start to create more content, whether it’s for social media or your blog, you should also keep them organized.

Another way to organize and keep track is to use a spreadsheet. The spreadsheet should contain data for keywords, social media platforms, list names and publication dates.

But you don’t have to create one, since I’ve done that work for you!