Do you need a landing page?

ad for monarkvs.com website

Are you a business owner and have a website? Do you have a special promotion coming up? Are you only blogging about it or advertising it on your website?

Did you know that one of the best ways to promote your product, sale or service is to have a specific page focusing on the special you have coming up or promoting?  It’s called a Sales Landing Page.

Why do you need one? Because a landing page is specifically designed to have your visitor take a single action. Whether it’s to click your Buy Now button or Consult Now button.

Your sales landing page is a page dedicated for your promotion. It should not have any distractions, such as navigation menus, or sidebars.

It should be attractive and captures their attention.  You’ll want to address their specific problem plus have a solution along with a gentle persuasive message on how you can help get it fixed. You’ll then introduce to them your product or service.

One of the ways to direct people to your landing page is through email marketing. Send your subscribers email when it’s time for you to promote your specials along with the link to your sales landing page.

Another option is through a blog. Write a blog about an upcoming product, launch, sale or promotion. Get them excited and add your link for the sales landing page. Or add a CTA button that may say “learn more” which leads the reader to your landing page.

One last example would be to have a lead magnet in your website’s sidebar or in a blog content. With the lead magnet, you can add your readers to a specific list. If you have an email or autoresponder service, get them on a Welcome series email and share great valuable content and tips.  Eventually, as you form relationships with your new subscribers, you can direct them to your landing page.

If you plan on creating the landing pages yourself, I would recommend OptimizePress. I have been using OptimizePress for about 3 years now.  There is a fee but guess what? It’s a ONE TIME FLAT FEE. It’s none of that – “you have to pay monthly payments!” No Way!

I try to use tech tools that will get the job done, easy to learn, and have a flat-fee period. The other reason I use OptimizePress is if you plan on creating courses and need a membership site created, well it’s included! No need to get another plugin or sign up for a different tech tool.

Well, that’s it for now about landing pages. Hope the brief information was helpful and if you have any questions leave a comment or use my contact page here.

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Why content marketing is important and a good investment for your business

content marketing

Did you know that content marketing is one of the best investment you can add in your business?  Although content marketing may take up a lot of your time, the fact is, it’s an inexpensive form of marketing that pays off over and over again, year after year.

Creating content isn’t only about marketing, but also about educating and engaging your audience, too.

Content marketing is also a simple concept to understand and implement for marketing success. Follow the five steps to content marketing success.

1. Have a Website for Your Content

You want to drive all traffic to your website. Any content you put anywhere should drive traffic to your website. It doesn’t matter if you have a bricks and mortar business or a strictly online business. Driving traffic to your website will ultimately drive traffic into your store to buy or to purchase off your website.

2. Create Optimized Content in Multiple Formats

The content that you create should be, as mentioned previously, engaging, and work to educate your audience about your products or services.

Repurpose content into different formats to stretch the life of any content that you create. Some ideas are blog posts and articles, both on and off your website, short reports, eBooks, videos, podcasts and more are all types of content that you should produce and promote for effective content marketing.

3. Build Your Email List

The key to successful content marketing is building your email list. Use content to build your email list by writing keyword-rich content to attract your target audience to your website and directing them to sign up for your email list.

Once they sign up for your email list, you can market your other content to them, educating and engaging with them and encouraging them to purchase your products and/or services. This will be easier because they’ve given you permission to market to them.

4. Use Social Media

Social media is a great way to market your content in a way that your audience can share with others. Share all your content on social media, including your blog posts, articles and more.

Add clickable buttons in your content so people can also share your content to their social media networks. This gives you an opportunity to attract the friends of your audience so that you can build a larger following.

Finally, simply keep repeating the above throughout the marketing cycle. If you plan out in advance the content that you want to create for every product or service that you’re marketing, using a publication calendar or editorial calendar, it will be easier to create effective content on a regular basis – content that is educational, engaging and gets the results that you desire.

5.  Organize and Keep Track

When you start to create more content, whether it’s for social media or your blog, you should also keep them organized.  One of the ways to do this is to use a spreadsheet. The spreadsheet should contain data for keywords, social media platforms, list names and dates.  But you don’t have to create one, since I’ve done that work for you! If you’d like a free spreadsheet, ready to be filled and done-for-you, just click below!

calendar icon

Stay organized and use this free spreadsheet!      

Grab your copy of Content Editorial Calendar by CLICKING HERE.

 

How to Market to People with Short Attention Spans

using internet on iPad

According to data specialists, the average attention span of most people in public is about eight seconds.

Trying to capture your audience’s attention online is a problem because you have to get your message across within the eight second time frame.

Since you only have eight seconds, you have to shorten your marketing content or do something new every 8-seconds to continue to grab their attention again.

Break it Down

  • What are your objectives?
  • What is the underling goal that your business needs to accomplish? Include an objective from each sector of your business.
  • What are your goals? (in terms of measurable results).
  • What are your strategies? Describe for each of the goals, in one or two points, tasks that will be completed to meet each objective.

When you answer each question, try to do so with only one or two sentences. The idea is to keep it short and to the point. If you can’t keep it to the point now, it will be hard for you to do so when you’re creating your marketing campaign.

Things to Remember

  • You can focus on one objective at a time.
  •  You can focus on one goal at a time.
  • You can choose one strategy at a time.

You can make a list of each and create a series of advertisements that all fit together to answer the first list of objectives and goals that you created.

Start with only one objective. Get one completed, launched, and measured before moving on to the next. In this way you can ensure that you are on the right track and gauge how you’re keeping the attention of your audience by the metrics you are choosing to measure, which are based on your clear and specific goals.

Once you have everything organized, it will be a lot easier to follow and succeed in marketing to people with short attention spans.

You’re going to find that using this method will help market to all sorts of people, whether they have short attention spans or not. It’s probably better to assume that 99.9 percent of your audience has a short attention span and work from there.

How to Maintain a Schedule When You Work from Home

time management

One of the hardest parts of being an independent contractor as a service-based provider  for others is maintaining a realistic schedule for balancing work and personal life.

Most people start their business believing they’ll work at least 40 hours a week.  Soon they learn that nothing could be further from the truth.  Fear not, you can organize and craft a schedule that allows you to work more efficiently and make the best of your time.

Your ideal client

Like with most things to do with your business, it’s imperative that you know who you want to work with. What types of client will you get along with best and what services can you realistically perform? Start with the client and then solve a problem for them with your services.

Know Yourself

Are you an early riser or do you like to stay up late at night? Most of the time people are one or the other. If you are a person who doesn’t like to keep to a particular schedule, you’ll need to develop tasks that are deadline focused instead of time centric. For instance, if you don’t want to have to do a task at 8 a.m. each morning, don’t offer that service.

Considerations When You Have A Family

What kind of schedule does your family have and how much can you rely on other members of the family to take your work seriously? Even if they don’t take your work seriously right now, you can still create a business around your family’s schedule. Communicate in the beginning what’s expectations they have from and what you can expect from them.

Create A Schedule

appointment calendarTake in account, the importance to develop a set schedule of when you will be performing your client’s work. Even if the time you come up with is from midnight to 6 a.m. It’s still possible to have a service-based business as a contractor. Figure out what time(s) works for you.

Create Your Business Schedule for Yourself

Don’t forget that you’ll need to set aside time for working on your own business. You will still have email lists to maintain, content to create, sales pages to craft and so forth for your own business. Not to mention billing, invoicing and bookkeeping.

How Much Time It Takes

As you work on creating the services you’ll offer, keep track of how long each tasks will take and then match them to the other things that you’ve got going on with your family, and the type of schedule you can maintain. Knowing what goes into providing a specific deliverable will go far in ensuring you create a business that works for you. You can use a free app called Toggl to keep track of each tasks.

Schedule Everything in a Calendar

Don’t assume you’ll remember something, much less everything. When you have multiple clients, you need to have a calendar. Not only will you need to calendar the work you are doing for yourself and clients, you also need to include in your calendar anything you really want to make time for – including date night.

Use a Project Management System

Don’t skimp on purchasing and investing in tools and software that will help your business run more smoothly. Tools like Basecamp.com, FreshBooks.com, and Trello as well as others can help you do more in less time.

Maintaining a realistic schedule requires you to be mindful about the time you have available and the type of work you really like to do. It might sound great to be working from 8am to 5pm, but it’s quite different in practice when working from home as a contractor.  You really need to be disciplined and prioritize your work load.

 

 

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How To Improve Your Productivity by Having a Good Workflow

flowchart

Without a system in place that includes a workflow, it can be difficult to keep up the with momentum and taking on more clients or projects. Establishing a good workflow can help with efficiently completing projects, working smarter and better time management.

Your Deliverables 

Establish the scope of the project and write your deliverables first.  List all the things that you need to complete. Then start with first things first, using your checklist to make sure you didn’t forget anything including timelines.

Craft Your Workflow

Seeing your workflow visually can help you identify areas that you left out or forgot. You can actually use the checklist for a generic project to create a workflow. You can use a mind map, or draw on a whiteboard the work flow.

For example the workflow for publishing an eBook might look like this:

Researching the niche, create a topic, craft a title, outline the book, write the intro, write the table of contents, design a book cover, etc. When you draw it instead of write it, you can easily see the the tasks can be done in order.

A nice tool to use for free in creating a visual mind map is Mindmup. Using Mindmup has helped me create website re-designs that include, themes, colors, images, links to products, carts, payment gateways, marketing to different platforms, etc.  Without having a workflow to help you see visually when moving from one task to another, can be daunting.

calculator, paper, pen in black and white vector imageCreate a Packaged-Price Rate

One of the best things you can do for your business is to try to develop a pricing package rates for your work. This will have you avoid having to track your time. Time tracking for multiple clients is time consuming and an interruption so try to avoid it, if possible.

Create Checklists for Each Project 

When you do the same types of project over and over again, creating a checklist to that guides you and others who work with you through each project. This helps keep you on task for every project. Just like pilots have checklists in place to ensure all systems are working properly.  That’s a good checklist to use before take off! So, before executing that the project is complete, use your checklist.

Using a Project Management System

Use a project management system like WrikeTrelloBasecampAsana, or Teamwork which helps getting yourself, team members and your clients organized from day one. These systems already has some ways to organize the work so that you don’t need to actually create everything from scratch. Many of them provide free tips from their websites in getting more organized and having workflows. Asana offers one of the best free version. With the free version of Asana you you’re able to create more than one project. You can add teams, upload files, images and message within the app. (Free at the time of this writing).

Google other workflows

Use a Google search for workflows that are already written. You can search in a similar area of topic and use them as ideas for your own use privately.

Your workflow will change and not set in stone.  You can always change your workflow as the project comes along or if you found a smoother transition from one tasks to another that saves you time.

As technology improves, your workflows will evolve. Over time, your workflows can only get better and more efficient.  Workflow design is essential to your success as a business owner or contractor who takes on projects from multiple clients. Testify that you develop your workflows based on the services that you offer so that your project management practically runs itself over time and more efficiently.

 

3-Simple Changes to Create a Peaceful Home Office

home office area

Have you ever walked into you home office, see the clutter and all the “to do’s” and it makes you just want to turn around? There may be a white board or bulletin board thick with notes and to-do lists. All you see a busy office with lots of things to attend to. If this …

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Selling Your Products Online

How Can You Sell More Products Online? Since the objective of any business is to make money, online store owners know that the more products they sell, the more money they can make. The most common question we hear are, “How can I sell more of my products online?” Here are several tips that will …

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