Speak The Language of Your Target Audience

who, what, where speak your target audience language

It’s absolutely essential to speak the language of your target market, in order to write an effective sales page. If you can manage this, it will resonate with your audience and they’ll listen to your message. If you write in the wrong language, your audience will be turned off and click away.

Write the Way You Talk

How you should write for your audience depends on your audience. There is only one truly universal rule, and that is you need to write in a conversational tone.  Write as if you are talking to a friend in person.

If your writing is stiff and formal, no one will want to read it. It should read like a good friend talking to you.

But be careful that you don’t sound too casual. “Too casual” means you’re using slang, using too many idioms, writing in a language that might be offensive or inappropriate, or using Internet abbreviations like “lol.” You should also make sure you don’t have any spelling, grammar, or usage mistakes.

Learn Your Audience’s Language

The first step in learning your audience’s language is to know exactly who your audience is. Research your target market and create an audience profile that includes whatever data you can discover about them.

To learn your audience’s language, connect with them and listen to them. Pay especially close attention to the words they usethat are related to your products or services.

For example, if you’re using the word “online entrepreneur” but your audience generally says “Internet businessperson,” the latter is what you should use for your sales page. Try to imitate the cadence, phrasing, word choice, and dialect they use.  Avoid industry blogs and websites. Look for the voices of your genuine audience members speaking.

Social Media

Social media is probably the best way to passively learn your audience’s language. Look at what your audience posts on social media. Join Facebook groups where your audience is talking. Search hashtags related to your business on Twitter and read tweets.

You can be more proactive by starting discussions among followers of your page or in groups. Ask a question, ask for opinions, give your opinion and ask for ideas, put a call out for tips, and so on.

Interviews

Conduct interviews with your target market. The purpose of these interviews doesn’t have to be just to hear how they talk. You can use them for other marketing purposes, such as to getting feedback on a product or ask them about the problems they’re facing.

Even though it’s not the main purpose of your interview, it’s a great way to experience firsthand how your audience talks.

Face-to-Face Encounters

Take advantage of any face-to-face encounters you have with your target market and listen to how they talk. After the conversation, reflect back on it and jot down some notes on anything in particular that you remember.

Your Competitors

Check out your competitors’ sales pages to see how they talk to your audience. You should only do this if the particular competitor is successful. Make sure they’re actually selling their product and that they have an engaged audience.

You may already have an idea about how your audience speaks, but use objective data garnered from the above sources. You need to know for sure, and you might learn something surprising.

Did this blog post help? If you would like to learn more or need help with landing pages, find out more here. Get a free ebook that explains it further in details, click this link:  Turbo Charge Your Landing Page

How To Add Social Pug Share Button in WordPress

How to share button for social pug

Follow these easy steps on How To Add the Social Pug share button into your wordpress website.

Social Pub was created by DevPups.  It’s free and it’s been working for me from the start with no problems at all! So let’s go ahead and start the quick tutorial on how to install this awesome plugin into your WordPress website.

Step 1: Login to your WordPress site and in the dashboard, click Plugins. Then Click Add Plugins.

Step 2: In the search bar on the right side, type “Social Pug”. Select the one that has the 5 start rating!

 

Then Click ACTIVATE.

 

Step 3: Next, on the left side of the dashboard, click Plugins again, and select the Installed plugins.  Locate the Social Pug plugin.

Click on Settings.

 

Step 4:  Select the way you want the social media share buttons to appear by toggling the radio button.

 

That’s it!  Depending on  your preference, you can have the buttons float to the left.  But I noticed that a lot of websites use the floating bar on the left which also interferes with some of the content area.  For me, personally, I added as “Inline Content”, and had it positioned under all my content or blog posts.

Hope you found this helpful and as always, I welcome any comments! Thanks!

 

 

9 Tips to Share Your Website on Social Media

share your content on social media

Sharing content on Social Media sites is a great way to make your website more accessible to your audience.  The most popular social media platforms to share your content to are: Facebook, Twitter and LinkedIn.

However, it also depends on where your target audience are using the most.  Are they hanging out in Facebook groups?  Do they engage in LinkedIn or re-pin in Pinterest? If you’re an Etsy shop, you probably would want to use Pinterest or Instagram. Both of these uses image-friendly platform.

It’s also important to put a “Call to Action” button,  at the end of blog posts and that you want your audience to share. Your ” Call to Action” could be to share your link to any number of social media platforms. Sometimes, they are also an “opt-in”, to get people to subscribe to your newsletters.  But this post is about sharing content to various social media platforms.

Here are nine tips on how to share your blogs and updates to the social media platforms you use:

1. Add Share Buttons – Depending on the technology you use on your website, you should add the right share buttons on every page and blog post on your website. If you use WordPress, you can download a free plugin called “Social Pug”.  Tip: Click here for a step-by-step instructions on how to add the “Social Pug” plugin to your WordPress website.

2. Use Images and Videos -People like sharing images and videos with others. If your content has images and video, it will be that more likely to be shared by your audience. People love looking at images.  Do make sure that the images and videos are relevant and useful too.

3. Add Feature Images That Make Sense – When you share something on social media, make sure that you also use the right technology that forces the featured images to go with the shares and that they’re the right size, too.

4. Update the Content Frequently  – The more frequently you update the content on your website, the more opportunity your audience has to share. You’re not going to get many shares when the content is old, especially if your topic is about technical how-to’s.  You can always go back to an older post and update with new information as needed.  Or write a brand new blog about it.

5. Add Follow Buttons – Let readers follow you on your own social media sites, where you will also add the content links so they can be reminded to go see your information and share it for you, too.

6. Use RSS Feeds – Really Simple Syndication or Rich Site Summary (depending on who you talk to) is an easy way to offer your readers to be able to read your blog along with other blogs. This works well for people who like to organize all the blogs they read into one spot. Your site visitors can use something like feedly.com to organize their feeds for reading.

Link to feedly – http://feedly.com/#discover

Email Marketing services by monarkvs 

7. Share Content through Email – When someone signs up for your email list, it’s a good chance for you to send them information about updates to your website. Make the emails easy to share as well. Always ask your readers to share. In your email footers, add your social media links there to so they can follow your updates!

8. Allow Commenting –  For some business owners, they are afraid of opening up comments on their blogs and articles but the truth is, people will trust you more if they can be allowed to leave a comment. Plus, if they can comment and you can comment back, it will create engagement that encourages sharing.

9. Automate It – There are plugins and apps that help you share your blog posts automatically with all your social media accounts. This is one of the best ways to automate when it comes to encouraging sharing via social media.

 

Revamp Your Marketing Plan

email marketing

If you’ve been doing the same thing in terms of marketing and not getting the results you thought you would get, then you may need to probably revamp your marketing plan.

As technology changes, so do marketing methods and needs. In fact, every time you create a new campaign you should be revamping your plan based off the metrics from the last marketing campaign.

Check The Metrics

Depending on your marketing campaigns, you’ll need to watch your metrics.  The important factor is to look at the numbers and make some changes if something is not working after a month. When something is “off”, it’s a sign to take a good look at your metrics, study what isn’t working and replace it with better content or images.

Adjust and Make Changes

If something isn’t working, revamp your marketing plan again. Change your sales page headline if it’s not converting. Try different words to encourage purchasing. Ensure that the technology is working. If you have a lot of traffic but no sales, it’s likely a tech issue.

The 80/20 Rule

Not only will 20 percent of your work lead to 80 percent of your sales, it’s also true that 80 percent of your product is usually purchased by 20 percent of your audience. That’s just a statistical anomaly that has been proven to be true over and over again. Focus your campaigns to clients who have already purchased and move them through your product funnel for a quick boost in sales.

Look for New Opportunities

Be open to new ideas, new technology and a new way of thinking. Imagine how many business owners are really upset that they did not get into blogging and online marketing a lot sooner. Stay on top of technology that affects your niche to avoid trying to sell outdated and old products and services to your audience.

Be Consistent

With marketing, persistence is the key. Write a blog post as often as possible at least 2 times a month.  Send out more than five announcements about your new products or services to your audience. Send the announcements out in a variety of ways, too.

Be consistent on every marketing channel that you join, whether it’s your blog, social media marketing, and more. Don’t post once then give up. Keep on marketing to different channels and platforms.  If you know where most of your audience hangs out, be sure to post there often.

Some marketing you do may not work every time. Some will work spectacularly one time, bringing in many sales. Then next time you try it, it may not work.  Don’t be discouraged!

Just try new things because sometimes you discover something that works so great that it actually works every single time.

4 Steps to Convert Prospects into Clients

convert prospects to clients and hand shaking in agreement

How do you Convert Prospects into Paying Clients?

What steps do you follow and why is this important? The entire point of lead generation is to have prospects and convert them into paying clients. If you have a prospect (or lead), it’s important that you start this process straight away.

As a service provider, having clients is your “bread and butter”, and the income coming in pays the bills.  So, you should always be working on your pipeline, get leads, even when your clientele list is full.

Ideally, you want a waiting list of potential clients. That’s why you continuously market and network to build a list of prospects.  Don’t wait until you need a client to fill a spot. Start from the moment they sign up for your list. This way, when a vacancy is available you’ll have your choice of ideal clients to choose from.

handshakeBuild Trust

Be transparent and provide all prospects with information and education freely without trying to sell to them.  When someone signs up for your email list or reads your eBook, they are trusting you to deliver a certain quality. Seek to exceed their expectations in order to build the trust they’ll need to further open their wallet and choose you as their service provider.

Solve Their Problems

If you can describe issues that your audience has and tell how you can solve those issues, then you show them that you can provide solutions for them. In other words, you don’t sell a transcription service; you sell time. By transcribing for them instead of them having to do it themselves, you are giving them more time to work on more ideas and projects than they could without you. They have issues that you can solve with your expertise.

Become a Resource 

This might sound strange, but there will be prospects that you really can’t help. But, you may know someone else who can help them. It’s important that you refer them to other qualified people because:

  1.  You’ve just made yourself a resource to your audience and
  2. Those whom you refer will remember the kindness and return the favor.
  3. Only recommend them to people you know who will do a great job because next time that person needs work that you can do, they’ll contact you again.

Provide a Fresh Perspective

Sometimes potential clients come to you already frazzled. They need so much done that they don’t even know where to begin. Take charge of the call (or email) and help your potential client make a list of what needs to be done so that you can determine if you are right for the position. Help them think through the actions and work needed to reach their goal. Focusing on the goal will help your client focus too.

Finally, if you don’t convert them to a paying customer at the time of the first call, ask them to be part of your email list, so that they can receive more information. In addition, whether they’re part of your list or not, follow up with them in a couple of weeks or a month or two to find out how things are going for them.

If you want to continue researching this topic of how to turn your prospects into paying customers, here’s an article I found that has 8 more tips.  It’s an older article, but basically the same information. Click here to read more.

Also, you can learn more about nurturing your leads and convert them to a buying customer by simply focusing on a specific niche, need or promotion you have. Download your free copy of:  

3 Things you need to Turbo Charge Your Leads into your Sales Funnel.

Turbo charge your leads ebook cover

Click Here!

 

 

 

 

 

Promote with Sales Landing Page

sales landing page

One of the best ways to promote your product, sale or service is to have a Sales Landing Page page.

Why would you need to have a Sales Landing Page? Because a sales landing page is specifically designed to have your visitor take a single action. Usually, button to click such as: “Buy Now” , “Book Now”, or “Consult Now”, button.

Your sales landing page is a page dedicated for your promotion. It should avoid any distractions, such as navigation menus, or sidebars.

Your Sales Landing Page should be ATTRACTIVE and CAPTURES their ATTENTION

Address their Pain Points

When writing the content for your sales page, you’ll want to address their specific problem. Mention the problems that may be getting them stuck in their marketing journey. Maybe it’s technology and advertising digitally.  Or they don’t know how to get traffic to their site.

You also want to add a solution along with a gentle persuasive message on how you can help get it fixed.  At this point you’ll then introduce to them your product or service.

Get in Touch with Email Marketing

One of the ways to direct people to your landing page is through email marketing. This is why many marketers will emphasize to build your list.  You’ve heard the saying, “the money is in the list”.  It’s true! You will want to start collecting email addresses for those readers who stop by and visited your site.  Send your subscribers email when it’s time for you to promote your specials along with the link to your sales landing page.

Social Media

Another way to start building your list, is through social media.  When you post your blog or write an article, make sure you have a link that directs your readers to your website.

Write Blogs

Another option is through a blog. Write a blog about an upcoming product, launch, sale or promotion.

Add a Call to Action (aka CTA) button that may say “learn more”, in your blog, that leads the readers to your sales landing page.

Give them a FREE Offer

One last example would be to have a free offer in your website’s sidebar or in a blog content. A free offer that you can entice your readers with in exchange for their email address.  An example of a free offer would be a downloadable eBook, cheat sheets, checklists, etc.

With the free offer, you can add your readers to a specific mailing list you’ve established in your email service provider.

 

Send Welcome Email Series

If you have an email or autoresponder service, send your subscribers a Welcome series email and continue to share great valuable content and tips every week.  In this way, you stay in touch with your prospects and start developing relationships with them.  Eventually, as you form relationships with your new subscribers, you can direct them to your sales landing page to introduce them to your product or service.

If you plan on creating the landing pages yourself, I would recommend OptimizePress. I have been using OptimizePress for about 3 years now.  OptimizePress is a one-time payment. You buy it once and if you want to continue to get support services, you renew your subscription for a nominal fee.

Hope the brief information was helpful and if you have any questions leave a comment or use my contact page here.

Ebook Cover Turbo charge your leads

 

If you are interested in learning more about how to Turbo Charge your leads, I’ve got a free ebook that you can download for free.  In it, your free Ebook download will help you understand sales funnels, landing pages and some of the digital tools to use! Learn more by clicking here.

Content Marketing Success

review marketing plan

Content Marketing may take up a lot of your time, but it’s a form of marketing that pays off over and over again, year after year.

Creating content isn’t only about marketing, but also about educating and engaging your audience, too.

Content Marketing is also a simple concept to understand and implement for marketing success.

Follow the five steps below to content marketing success.

1. Have a Website for Your Content

You want to drive all traffic to your website. Any content you put anywhere should drive traffic to your website. It doesn’t matter if you have a bricks and mortar business or a strictly online business. Driving traffic to your website will ultimately drive traffic into your store to buy or to purchase off your website.

2. Create Optimized Content in Multiple Formats

The content that you create should be, as mentioned previously, engaging, and work to educate your audience about your products or services.

Repurpose content into different formats to stretch the life of any content that you create. Some ideas are blog posts and articles, both on and off your website, short reports, eBooks, videos, podcasts and more are all types of content that you should produce and promote for effective content marketing.

3. Build Your Email List

The key to successful content marketing is building your email list. Use content to build your email list by writing keyword-rich content to attract your target audience to your website and directing them to sign up for your email list.

Once they sign up for your email list, you can market your other content to them, educating and engaging with them.  You’ll be encouraging them to purchase your products and/or services. This will be easier because they’ve given you permission to market to them.

4. Use Social Media

Social media is a great way to market your content in a way that your audience can share with others. Share all your content on social media, including your blog posts, articles and more.

social media icons for content marketingAdd clickable buttons in your content so people can also share your content to their social media networks. This gives you an opportunity to attract the friends of your audience so that you can build a larger following.

Finally, simply keep repeating the above throughout the marketing cycle. If you plan in advance the content that you want to create for every product or service that you’re marketing, using a publication calendar or editorial calendar will make easier to create  content on a regular basis.   Content marketing that is educational and engaging gets the results that you desire.

5.  Organize and Keep Track

When you start to create more content, whether it’s for social media or your blog, you should also keep them organized.

Another way to organize and keep track is to use a spreadsheet. The spreadsheet should contain data for keywords, social media platforms, list names and publication dates.

But you don’t have to create one, since I’ve done that work for you!

How to Market to People with Short Attention Spans

using internet on iPad

According to data specialists, the average attention span of most people is about eight seconds.

Trying to capture your audience’s attention online is a problem because you have to get your message across within the eight second time frame.

You have to shorten your marketing content or do something new every 8-seconds to continue to grab their attention again.

Breaking it Down

  • What are your objectives?
  • What is the underling goal that your business needs to accomplish? Include an objective from each sector of your business.
  • What are your goals? (in terms of measurable results).
  • What are your strategies? Describe for each of the goals, in one or two points, tasks that will be completed to meet each objective.

When you answer each question, try to do so with only one or two sentences. The idea is to keep it short and to the point. If you can’t keep it to the point now, it will be hard for you to do so when you’re creating your marketing campaign.

Things to Remember

  • You can focus on one objective at a time.
  •  You can focus on one goal at a time.
  • You can choose one strategy at a time.

You can make a list of each and create a series of advertisements that fit together to answer the first list of objectives and goals that you created.

Start with only one objective. Get one completed, launched, and measured before moving on to the next.  Then watch your metrics to measure which are based on your clear and specific goals. This way you can ensure that you are on the right track and gauge how you’re keeping the attention of your audience.

Once you have everything organized, it will be a lot easier to follow and succeed in marketing to people with short attention spans.

You’re going to find that using this method will help market to all sorts of people, whether they have short attention spans or not. It’s probably better to assume that 99.9 percent of your audience has a short attention span and work from there.