Regardless of the methods you choose to promote your business online you need to utilize the best practice using keywords as an important part of marketing. Even if you’re running pay per click (PPC) campaigns, content marketing, or engaging in social media marketing, keywords are important elements to consider.
Let’s assume that you have created a list of relevant keywords that are highly searched for, but delivered poor results for searchers. What you need to do next is learn how to use them correctly to improve your page rank and get more business. Regardless of what type of marketing you use, there are right and wrong ways to use keywords. Having good keywords in your marketing campaigns shows that you’ve taken the best practice using keyword research correctly.
If you know the right way to optimize for that specific keyword or keyword phrase then you can easily take over ranking for that word. Optimized keywords are placed correctly as titles, headers, sub headlines and anchor text.
Relevant Keywords That Fit the Content
You can’t force a good keyword to fit your niche. During the research process you should avoid any keywords that just wouldn’t make sense. You want to create content that keywords naturally fit into without looking as if you are “stuffing the keywords” into existing content whether or not the content provides any value to the customer. Make sense?
Don’t Stuff Keyword
You don’t want more than 2 percent of your article to be made up of any one keyword or keyword phrases. In fact, using any keyword or keyword phrases more than three times including the anchor text, headlines and sub headlines might be too much. Make sure the text flows by reading it out loud.
Don’t Use the Same Keywords
Keyword research is an ongoing proposition. Starting with a hundred keywords is a good idea but you want to eventually work your way into using thousands of keywords and keyword phrases. You don’t want to only rank for one set of keywords. You want to rank for many different sets of keywords that are relevant to your audience, your products and services.
Use Keyword Research Tools
There are different digital tools to use when conducting your keyword research. Some are free and some are paid services to get premium results. To begin with, you can start with Google and type in the search box. Use one word or a long-tail keyword. Moz and Keyword Tool are popular tools to use when beginning your research.
Whichever research tool you utilize, use your best judgment when it comes to keyword usage. If a competitive keyword is not relevant to your niche or audience, don’t use it. You know your audience best which will help you use keywords correctly when it comes to marketing.