Best Practice Using Keywords

keyword scrabble monark virtual services

Regardless of the methods you choose to promote your business online you need to utilize the best practice using keywords as an important part of marketing. Even if you’re running pay per click (PPC) campaigns, content marketing, or engaging in social media marketing, keywords are important elements to consider.

Let’s assume that you have created a list of relevant keywords that are highly searched for, but delivered poor results for searchers.  What  you need to do next is learn how to use them correctly to improve your page rank and get more business.  Regardless of what type of marketing you use, there are right and wrong ways to use keywords. Having good keywords in your marketing campaigns shows that you’ve taken the best practice using keyword research correctly.

Keyword Optimization

If you know the right way to optimize for that specific keyword or keyword phrase then you can easily take over ranking for that word. Optimized keywords are placed correctly as titles, headers, sub headlines and anchor text.

Relevant Keywords That Fit the Content

monark virtual services  You can’t force a good keyword to fit your niche. During the research process you should avoid any keywords that just wouldn’t make sense.  You want to create content that keywords naturally fit into without looking as if you are “stuffing the keywords” into existing content whether or not the content provides any value to the customer. Make sense?

Don’t Stuff Keyword

You don’t want more than 2 percent of your article to be made up of any one keyword or keyword phrases. In fact, using any keyword or keyword phrases more than three times including the anchor text, headlines and sub headlines might be too much. Make sure the text flows by reading it out loud.

Don’t Use the Same Keywords

Keyword research is an ongoing proposition. Starting with a hundred keywords is a good idea but you want to eventually work your way into using thousands of keywords and keyword phrases. You don’t want to only rank for one set of keywords.  You want to rank for many different sets of keywords that are relevant to your audience, your products and services.

Use Keyword Research Tools

There are different digital tools to use when conducting your keyword research.  Some are free and some are paid services to get premium results. To begin with, you can start with Google and type in the search box. Use one word or a long-tail keyword.  Moz and Keyword Tool are popular tools to use when beginning your research.

Whichever research tool you utilize, use your best judgment when it comes to keyword usage.  If a competitive keyword is not relevant to your niche or audience, don’t use it.   You know your audience best which will help you use keywords correctly when it comes to marketing.

How to Create Product Photos

still life photo of glass bottles at monark virtual services

If you’re selling products online, it’s essential to learn how to create beautiful photos that inspire the shopper to actually buy the item. Taking photos that get results requires practice, education, and little imagination .

You can do it yourself, or you can hire someone. At first you’re probably going to want to do it yourself to save some money. Remember that you need to factor in your time. If you can make more money producing more products while paying a professional photographer to take the photos, you should at least consider it.

In order to create inspiring product photos you’re going to need the following:

1. Camera – The type of camera you get today isn’t really as important as you might think. You can take excellent product images with your smartphone.  If you need to move up to a more powerful camera, you don’t need to break the bank to take excellent and inspiring, product pictures.

2. Tripod – Consider this a must have tool.  Using a tripod to hold the camera extra steady while you take your product pictures will ensure that you get the best image for your products.

3. Check the Background – Use white poster board or mat board. You can get large, seamless background paper that photographers like to use from most photo supply stores, or craft stores. If you use white, make sure it’s a bright white color.

4. White Foam Board – Purchase this at a frame shop or art store like Michaels; you just need various sizes that are about the same size as your product. This will be used to bounce light onto your product.

5. A Standard Table – A nice card table that you can cover with a white sheet or paper that is large enough for your products is all you need. You can use milk crates, strong cardboard boxes and drape with a sheet.

6. Tape – You’re going to need to tape down your board so that it stays where you want it to. You don’t want to set it up just right, and then have something cause it to move during the photo session.

7. Well-Lighted Room – The more natural light you can get in the room, the better. If it’s not a windy day, you can even move everything outside to get the very best light nature has to offer.

8. Lighting – You can get the lighting you need from any home store like Home Depot or Lowes. Just buy three floodlights with reflectors, daylight 30-W fluorescent bulbs from them, and don’t forget stands for the lights. This type of lighting will best showcase your products.

Finally, set up your product to be the center of attention. It can also be a good idea to put something for a size reference near the product for one of the pictures at least, so that the audience knows how big your product is by sight. Even though you will put the measurements of all your products in the descriptions, seeing is believing.

 

Link-Building Strategy Checklist

cobweb with people for internet

If you do the same things over and over again it’s likely that you’ve developed a checklist. Many business people use checklists – from the builder who built your house, to the realtor who sold it to you, to the lawyer who handled the closing.

checklist clipboard Monark virtual servicesChecklists are essential parts of doing business even if you’ve done something over and over again. It’s the one way to ensure that something isn’t overlooked.

When you embark on building a website and implementing a link-building strategy, it helps to have a workable checklist. This checklist for beginners. Over time, you might need to revise from this list which will change, depending on your needs, current trends and technology.

It’s important to know your audience, before you start.  So be sure to make it about your audience or customer. Speak and understand their language. I want to include an article about link-building from SEMrush.  They have powerful tools that will help you along with reading a few of their blogs.  Provide outbound links yourself to those who provide quality content relevant to your audience. Here are some other ways to link-building strategies:

Use Social Media

Know where your audience hangs out and go there! – Look in LinkedIn, Facebook, Twitter, Pinterest, or others. Create full profiles and participate by commenting intelligently on discussions and adding new discussions. Also use your social media accounts to promote all your content, products and or services.

Get Listed on Relevant Local Sites

It really doesn’t matter if your business is locally or naturally focused. However, getting listed on locally focused sites will help get more relevant links as well as more business. Check out Yahoo, Google, the Chamber of Commerce and other locally focused organizations to ensure that you are listed. In some cases you may get to list your business free or you’ll need to pay, so research each one for relevance and site rank, so that you can determine if it’s worth it or not.

Create a  Newsletter

Whether it goes out weekly or monthly isn’t the point. Ensure that it’s very useful to your audience and something they want to share. By sharing it, they create a link to your site; by being relevant your newsletter becomes an authoritative piece of content that will get a lot of buzz.

Add Social Share Buttons

Seems simple, but you’d be surprised at how many people forget such a simple thing. If you use WordPress it’s easy to add social media buttons. There are many plugins that are available for free.

Invite Guest Bloggers

Guest blogging is great for relevant websites with high quality content.  Today, it’s still a good idea to engage in guest blogging on relevant, authoritative sites by contributing excellent, useful, relevant and well-written content. Your bio will create a link back to your site and the authority of the site will determine how well it boosts your ranking.

Comment Intelligently on Relevant Blogs and Social Media Sites

You already know that commenting is powerful, but you may not realize that even if you get a “no follow” link it’s still relevant and a good link to get back to your site. You never know when someone will read your comment and want to find you so that they can purchase your products or services.

Create Content Consistently

It shouldn’t have to be said, but remember to create relevant content that is well produced in many different formats from articles, to blogs, to infographics, to videos, white papers and more. If you are creating share-worthy content on a regular basis, you’ll get even more links back to your site organically than you thought possible.

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Finally, you can enter contests, become a social media source to help increase the number of links you have coming into your site. The important thing to do is to ensure that everything you do has links to relevant and interesting content that your audience will find useful, informative and most importantly as natural as possible.

Speak The Language of Your Target Audience

who, what, where speak your target audience language

It’s absolutely essential to speak the language of your target market, in order to write an effective sales page. If you can manage this, it will resonate with your audience and they’ll listen to your message. If you write in the wrong language, your audience will be turned off and click away.

Write the Way You Talk

How you should write for your audience depends on your audience. There is only one truly universal rule, and that is you need to write in a conversational tone.  Write as if you are talking to a friend in person.

If your writing is stiff and formal, no one will want to read it. It should read like a good friend talking to you.

But be careful that you don’t sound too casual. “Too casual” means you’re using slang, using too many idioms, writing in a language that might be offensive or inappropriate, or using Internet abbreviations like “lol.” You should also make sure you don’t have any spelling, grammar, or usage mistakes.

Learn Your Audience’s Language

The first step in learning your audience’s language is to know exactly who your audience is. Research your target market and create an audience profile that includes whatever data you can discover about them.

To learn your audience’s language, connect with them and listen to them. Pay especially close attention to the words they usethat are related to your products or services.

For example, if you’re using the word “online entrepreneur” but your audience generally says “Internet businessperson,” the latter is what you should use for your sales page. Try to imitate the cadence, phrasing, word choice, and dialect they use.  Avoid industry blogs and websites. Look for the voices of your genuine audience members speaking.

Social Media

Social media is probably the best way to passively learn your audience’s language. Look at what your audience posts on social media. Join Facebook groups where your audience is talking. Search hashtags related to your business on Twitter and read tweets.

You can be more proactive by starting discussions among followers of your page or in groups. Ask a question, ask for opinions, give your opinion and ask for ideas, put a call out for tips, and so on.

Interviews

Conduct interviews with your target market. The purpose of these interviews doesn’t have to be just to hear how they talk. You can use them for other marketing purposes, such as to getting feedback on a product or ask them about the problems they’re facing.

Even though it’s not the main purpose of your interview, it’s a great way to experience firsthand how your audience talks.

Face-to-Face Encounters

Take advantage of any face-to-face encounters you have with your target market and listen to how they talk. After the conversation, reflect back on it and jot down some notes on anything in particular that you remember.

Your Competitors

Check out your competitors’ sales pages to see how they talk to your audience. You should only do this if the particular competitor is successful. Make sure they’re actually selling their product and that they have an engaged audience.

You may already have an idea about how your audience speaks, but use objective data garnered from the above sources. You need to know for sure, and you might learn something surprising.

Did this blog post help? If you would like to learn more or need help with landing pages, find out more here. Get a free ebook that explains it further in details, click this link:  Turbo Charge Your Landing Page

How To Add Social Pug Share Button in WordPress

How to share button for social pug

Follow these easy steps on How To Add the Social Pug share button into your wordpress website.

Social Pub was created by DevPups.  It’s free and it’s been working for me from the start with no problems at all! So let’s go ahead and start the quick tutorial on how to install this awesome plugin into your WordPress website.

Step 1: Login to your WordPress site and in the dashboard, click Plugins. Then Click Add Plugins.

Step 2: In the search bar on the right side, type “Social Pug”. Select the one that has the 5 start rating!

 

Then Click ACTIVATE.

 

Step 3: Next, on the left side of the dashboard, click Plugins again, and select the Installed plugins.  Locate the Social Pug plugin.

Click on Settings.

 

Step 4:  Select the way you want the social media share buttons to appear by toggling the radio button.

 

That’s it!  Depending on  your preference, you can have the buttons float to the left.  But I noticed that a lot of websites use the floating bar on the left which also interferes with some of the content area.  For me, personally, I added as “Inline Content”, and had it positioned under all my content or blog posts.

Hope you found this helpful and as always, I welcome any comments! Thanks!

 

 

9 Tips to Share Your Website on Social Media

share your content on social media

Sharing content on Social Media sites is a great way to make your website more accessible to your audience.  The most popular social media platforms to share your content to are: Facebook, Twitter and LinkedIn.

However, it also depends on where your target audience are using the most.  Are they hanging out in Facebook groups?  Do they engage in LinkedIn or re-pin in Pinterest? If you’re an Etsy shop, you probably would want to use Pinterest or Instagram. Both of these uses image-friendly platform.

It’s also important to put a “Call to Action” button,  at the end of blog posts and that you want your audience to share. Your ” Call to Action” could be to share your link to any number of social media platforms. Sometimes, they are also an “opt-in”, to get people to subscribe to your newsletters.  But this post is about sharing content to various social media platforms.

Here are nine tips on how to share your blogs and updates to the social media platforms you use:

1. Add Share Buttons – Depending on the technology you use on your website, you should add the right share buttons on every page and blog post on your website. If you use WordPress, you can download a free plugin called “Social Pug”.  Tip: Click here for a step-by-step instructions on how to add the “Social Pug” plugin to your WordPress website.

2. Use Images and Videos -People like sharing images and videos with others. If your content has images and video, it will be that more likely to be shared by your audience. People love looking at images.  Do make sure that the images and videos are relevant and useful too.

3. Add Feature Images That Make Sense – When you share something on social media, make sure that you also use the right technology that forces the featured images to go with the shares and that they’re the right size, too.

4. Update the Content Frequently  – The more frequently you update the content on your website, the more opportunity your audience has to share. You’re not going to get many shares when the content is old, especially if your topic is about technical how-to’s.  You can always go back to an older post and update with new information as needed.  Or write a brand new blog about it.

5. Add Follow Buttons – Let readers follow you on your own social media sites, where you will also add the content links so they can be reminded to go see your information and share it for you, too.

6. Use RSS Feeds – Really Simple Syndication or Rich Site Summary (depending on who you talk to) is an easy way to offer your readers to be able to read your blog along with other blogs. This works well for people who like to organize all the blogs they read into one spot. Your site visitors can use something like feedly.com to organize their feeds for reading.

Link to feedly – http://feedly.com/#discover

Email Marketing services by monarkvs 

7. Share Content through Email – When someone signs up for your email list, it’s a good chance for you to send them information about updates to your website. Make the emails easy to share as well. Always ask your readers to share. In your email footers, add your social media links there to so they can follow your updates!

8. Allow Commenting –  For some business owners, they are afraid of opening up comments on their blogs and articles but the truth is, people will trust you more if they can be allowed to leave a comment. Plus, if they can comment and you can comment back, it will create engagement that encourages sharing.

9. Automate It – There are plugins and apps that help you share your blog posts automatically with all your social media accounts. This is one of the best ways to automate when it comes to encouraging sharing via social media.

 

Revamp Your Marketing Plan

email marketing

If you’ve been doing the same thing in terms of marketing and not getting the results you thought you would get, then you may need to probably revamp your marketing plan.

As technology changes, so do marketing methods and needs. In fact, every time you create a new campaign you should be revamping your plan based off the metrics from the last marketing campaign.

Check The Metrics

Depending on your marketing campaigns, you’ll need to watch your metrics.  The important factor is to look at the numbers and make some changes if something is not working after a month. When something is “off”, it’s a sign to take a good look at your metrics, study what isn’t working and replace it with better content or images.

Adjust and Make Changes

If something isn’t working, revamp your marketing plan again. Change your sales page headline if it’s not converting. Try different words to encourage purchasing. Ensure that the technology is working. If you have a lot of traffic but no sales, it’s likely a tech issue.

The 80/20 Rule

Not only will 20 percent of your work lead to 80 percent of your sales, it’s also true that 80 percent of your product is usually purchased by 20 percent of your audience. That’s just a statistical anomaly that has been proven to be true over and over again. Focus your campaigns to clients who have already purchased and move them through your product funnel for a quick boost in sales.

Look for New Opportunities

Be open to new ideas, new technology and a new way of thinking. Imagine how many business owners are really upset that they did not get into blogging and online marketing a lot sooner. Stay on top of technology that affects your niche to avoid trying to sell outdated and old products and services to your audience.

Be Consistent

With marketing, persistence is the key. Write a blog post as often as possible at least 2 times a month.  Send out more than five announcements about your new products or services to your audience. Send the announcements out in a variety of ways, too.

Be consistent on every marketing channel that you join, whether it’s your blog, social media marketing, and more. Don’t post once then give up. Keep on marketing to different channels and platforms.  If you know where most of your audience hangs out, be sure to post there often.

Some marketing you do may not work every time. Some will work spectacularly one time, bringing in many sales. Then next time you try it, it may not work.  Don’t be discouraged!

Just try new things because sometimes you discover something that works so great that it actually works every single time.

4 Steps to Convert Prospects into Clients

convert prospects to clients and hand shaking in agreement

How do you Convert Prospects into Paying Clients?

What steps do you follow and why is this important? The entire point of lead generation is to have prospects and convert them into paying clients. If you have a prospect (or lead), it’s important that you start this process straight away.

As a service provider, having clients is your “bread and butter”, and the income coming in pays the bills.  So, you should always be working on your pipeline, get leads, even when your clientele list is full.

Ideally, you want a waiting list of potential clients. That’s why you continuously market and network to build a list of prospects.  Don’t wait until you need a client to fill a spot. Start from the moment they sign up for your list. This way, when a vacancy is available you’ll have your choice of ideal clients to choose from.

handshakeBuild Trust

Be transparent and provide all prospects with information and education freely without trying to sell to them.  When someone signs up for your email list or reads your eBook, they are trusting you to deliver a certain quality. Seek to exceed their expectations in order to build the trust they’ll need to further open their wallet and choose you as their service provider.

Solve Their Problems

If you can describe issues that your audience has and tell how you can solve those issues, then you show them that you can provide solutions for them. In other words, you don’t sell a transcription service; you sell time. By transcribing for them instead of them having to do it themselves, you are giving them more time to work on more ideas and projects than they could without you. They have issues that you can solve with your expertise.

Become a Resource 

This might sound strange, but there will be prospects that you really can’t help. But, you may know someone else who can help them. It’s important that you refer them to other qualified people because:

  1.  You’ve just made yourself a resource to your audience and
  2. Those whom you refer will remember the kindness and return the favor.
  3. Only recommend them to people you know who will do a great job because next time that person needs work that you can do, they’ll contact you again.

Provide a Fresh Perspective

Sometimes potential clients come to you already frazzled. They need so much done that they don’t even know where to begin. Take charge of the call (or email) and help your potential client make a list of what needs to be done so that you can determine if you are right for the position. Help them think through the actions and work needed to reach their goal. Focusing on the goal will help your client focus too.

Finally, if you don’t convert them to a paying customer at the time of the first call, ask them to be part of your email list, so that they can receive more information. In addition, whether they’re part of your list or not, follow up with them in a couple of weeks or a month or two to find out how things are going for them.

If you want to continue researching this topic of how to turn your prospects into paying customers, here’s an article I found that has 8 more tips.  It’s an older article, but basically the same information. Click here to read more.

Also, you can learn more about nurturing your leads and convert them to a buying customer by simply focusing on a specific niche, need or promotion you have. Download your free copy of:  

3 Things you need to Turbo Charge Your Leads into your Sales Funnel.

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